Luckily, we’ve done the work for you, looking at our own data. Keep in mind that there’s no perfect answer to the question of “When is the best time to post on social media” – there’s only good research and planning. You have to keep track of when your audiences are active the most, while also keeping an eye on holidays, events, current trends, and key influencers to see what’s attracting the most engagement. When is the highest engagement during the day? During the week? Larger audiences don’t necessarily mean higher engagement. It’s important to identify which times work best for the timezone your target audience is located in so that your time and energy can be allocated accordingly. What time zone is my target market in? Audiences can vary depending on the timezone. Clearly defining your audiences will help you dive deeper into your posting strategy. What kind of audiences does each social media platform have? Audiences on LinkedIn are very different from Instagram audiences, for example. each day is least optimal time to Safe to post nearly any time (excluding 3 p.m.) on Monday through Thursday Most recommended posting times include 2 a.m., 8.a.m.
But before you get started, here are some questions you should tackle first: Monday through Friday are the strongest days to post Monday tends to drive the most engagement out of the 3 p.m. Each platform needs strategic approaches to maximize how well your content does across all channels.
Reaching your audience takes precise planning and researching the best times to post on social media.
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